SOYJOY 7 – Animated Promo

Another series of animations for the Japanese industry that produces long-selling energy bars, SOYJOY.
I worked as a character designer and a lead animator.

Each character introduces each prize that you can apply to win it depending on how many items you purchased.
This time is more like a pop look and picture-story show than previous animation series.


Client: Otsuka Pharmaceutical
Dir/Edit: sankaku
Character design/Animation: Noriko Ishibe
Colouring: Yu Sato

October 2021