Another series of animations for the Japanese industry that produces long-selling energy bars, SOYJOY, in which I worked as a character designer and lead animator.

Each character introduces a prize that you can apply to win depending on how many items you purchase. This time, the style is more like a pop look and a picture-story show than the previous animation series.

SOYJOYS Website https://www.otsuka.co.jp/soy/soyjoys/

Client: Otsuka Pharmaceutical
Dir/Edit: sankaku
Character design/Animation: Noriko Ishibe
Colouring: Yu Sato

October 2021