SOYJOY – Web Advert Series 03

This is a quite short and non-voice version of web advert series.
Worked as a lead animator for the Japanese industry that produces long-selling energy bars, SOYJOY.

In this animation, the character Soy boy shows the positive results of a survey of people who exchanged snacks for SOYJOY bars for a week a day.


Client: Otsuka Pharmaceutical
Dir/Edit: sankaku
Character design/Animation: Noriko Ishibe
Colouring: Yu Sato

March 2021