This is a quite short and non-voice version of web advert series.
Worked as a lead animator for the Japanese industry that produces long-selling energy bars, SOYJOY.
In this animation, the character Soy boy shows the positive results of a survey of people who exchanged snacks for SOYJOY bars for a week a day.
SOYJOYS Website https://www.otsuka.co.jp/soy/soyjoys/
Client: Otsuka Pharmaceutical
Character design/Animation: Noriko Ishibe
Colouring: Yu Sato