SOYJOY – Web Advert Series 01

I involved as a character designer and a lead animator for Japanese industry that produces long selling energy bars, SOYJOY.

In this episode, the main character(Soy bean boy) introduces its ingredients and the fact of gluten free.


Client: Otsuka Pharmaceutical
Dir/Edit: sankaku
Character design/Animation: Noriko Ishibe
Colouring: Yu Sato

February 2019